Search Engine Optimization & How It Works With Keyword Density

Search Engine Optimization
November 04, 20224 min read

“Impactful SEO is rarely executed by a lone wolf.”

- Jes Scholz, International Digital Director at Ringier AG

Search Engine Optimization (SEO)

How Do Search Engines Actually Work With Web Robots

Search engines are the ones that expose your site to the attention of potential customers. Therefore, it is important to be aware of how search engines work and how they provide information to the user who initiates an online search.

There are two kinds of engines for search. The first is operated by robots, also known as crawlers or spiders.

Search Engines employ spiders for indexing websites. If you submit your site's websites to the search engines after filling out their submission form and the spider will then index your entire website. The term "spider" refers to an automated program operated through the system of search engines. Spider is a web browser that scans the content on the site's actual page, as well as the website's Meta tags, and is aware of the hyperlinks to which the website connects. The spider will then send all the information to a central database which is where the information is then indexed. The spider will visit every link on your website and then index these sites too. Certain spiders can only index a specific amount of web pages on your website therefore don't build your site with more than 500 pages!

The spider is periodically returning to the site to check whether any information has changed. The frequency that this occurs is determined by moderators for the engine.

A spider can be thought of as an actual book, with its table of contents as well as the real text as well as the hyperlinks and references to all websites it locates during its hunt, and could index as much as a million pages per day.

Examples: Yahoo, Bing, Yelp, Youtube, and Google.

If you ask a search engine to find information, it's using the index it has constructed, and it is not actually looking through the Web. Different search engines give different rankings as not all search engine employs the same algorithm for searching through the indexes.

One of the things the algorithms of search engines look for is the presence and frequency of the keywords that appear on a web page. However, it could also identify fake search engine spamdexing or keyword-stuffed. The algorithms also look at the ways that websites link to other sites within the Web. When analyzing the way that pages link to one another engines can figure out what the page's content is and whether the keywords on the pages linked are similar to the keywords that appear on the home page or original page.

Keyword Density

Keyword density is a measurement of how often the keyword is used on the page. Be aware that keywords should not be used in excess, but must be sufficient to be prominently displayed.

If you use the same keywords by repeating every word in every line, your website is likely to be deemed fake or a spam website.

Keyword density is expressed in percentages of the words on a web page.

If you've got 100 lines of text on your page (not including the HMTL code that is used to write the page). Let's say you use the same keyword five times within the text. The keyword density on the page is achieved by dividing the number of keywords by the number of words appearing on your page. This means that 5 divided by 100 = .05. Because the keyword density represents a percent of the total words of the webpage, you can multiply the previous number by 100. This is 0.05 x 100 = 5%

The standard accepted keyword density is between three and five percent in order to be noticed by search engines, and you should not exceed that.

Make sure this rule applies to every page of your website. It is also applicable to more than just one keyword but to a collection of keywords that are related to a specific product, service, or offer. The keyword density should be between 3 and 5 percent.

Simple steps to determine the density:

  • Cut and paste text from a web page to a word-processing application such as Word or Word Perfect.

  • Click on the Edit menu and select "Select All. Go to the menu 'Tools' and choose Word Count. Write down the total amount of sentences on your page.

  • Select the Find function from the menu 'Edit. Select the tab 'Replace' and enter the word you wish to search for. Replace that word with the same word, ensuring that you don't alter the text.

  • After you have completed the replace function The system will display the number of words you substituted. It will also provide the number of times that you have used the term on the page.

  • Utilizing the word count on the page, and how many keywords are on the page, you can determine how much keyword content is.

seosearch engine optimizationwebsiteweb crawlersweb indexingtrafficleadsorganic marketingbacklinkscontent

Will Porter

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